But their arrangements were not random: there was a pattern, just a different one from that of English speakers

In our lab, we’ve taught English speakers different ways of talking about time

The Kuuk Thaayorre did not arrange the cards more often from left to right than from right to left, nor more toward or away from the body. Instead of arranging time from left to right, they arranged it from east to west. That is, when they were seated facing south, the cards went left to right. When they faced north, the cards went from right to left. When they faced east, the cards came toward the body and so on. This was true even though we never told any of our subjects which direction they faced. The Kuuk Thaayorre not only knew that already (usually much better than I did), but they also spontaneously used this spatial orientation to construct their representations of time.

Beyond abstract or complex domains of thought like space and time, languages also meddle in basic aspects of visual perception – our ability to distinguish colors, for example

People’s ideas of time differ across languages in other ways. For example, English speakers tend to talk about time using horizontal spatial metaphors (e.g., “The best is ahead of us,” “The worst is behind us”), whereas Mandarin speakers have a vertical metaphor for time (e.g., the next month is the “down month” and the last month is the “up month”). Mandarin speakers talk about time vertically more often than English speakers do, so do Mandarin speakers think about time vertically more often than English speakers do? Imagine this simple experiment. I stand next to you, point to a spot in space directly in front of you, and tell you, “This spot, here, is today. Where would you put yesterday? And where would you put tomorrow?” When English speakers are asked to do this, they nearly always point horizontally. But Mandarin speakers often point vertically, about seven or eight times more often than do English speakers.4

Even basic aspects of time perception can be affected by language. For example, English speakers prefer to talk about duration in terms of length (e.g., “That was a short talk,” “The meeting didn’t take long”), while Spanish and Greek speakers prefer dating wildbuddies to talk about time in terms of amount, relying more on words like “much” “big”, and “little” rather than “short” and “long” Our research into such basic cognitive abilities as estimating duration shows that speakers of different languages differ in ways predicted by the patterns of metaphors in their language. (For example, when asked to estimate duration, English speakers are more likely to be confused by distance information, estimating that a line of greater length remains on the test screen for a longer period of time, whereas Greek speakers are more likely to be confused by amount, estimating that a container that is fuller remains longer on the screen.)5

An important question at this point is: Are these differences caused by language per se or by some other aspect of culture? Of course, the lives of English, Mandarin, Greek, Spanish, and Kuuk Thaayorre speakers differ in a myriad of ways. How do we know that it is language itself that creates these differences in thought and not some other aspect of their respective cultures?

One way to answer this question is to teach people new ways of talking and see if that changes the way they think. In one such study, English speakers were taught to use size metaphors (as in Greek) to describe duration (e.g., a movie is larger than a sneeze), or vertical metaphors (as in Mandarin) to describe event order. Once the English speakers had learned to talk about time in these new ways, their cognitive performance began to resemble that of Greek or Mandarin speakers. This suggests that patterns in a language can indeed play a causal role in constructing how we think.6 In practical terms, it means that when you’re learning a new language, you’re not simply learning a new way of talking, you are also inadvertently learning a new way of thinking. Different languages divide up the color continuum differently: some make many more distinctions between colors than others, and the boundaries often don’t line up across languages.