Looking to jazz up your company’s LD program? At Udemy for Business, our Customer Success team is able to partner with innovative companies all around the world. We learn from our customers every day and are frequently inspired by their creative LD strategies. Read on to get ideas for promoting programs, boosting engagement, and creating a culture of learning from our Udemy for Business customers.
1. ITX: Using LD to attract new talent
Full lifecycle software development company ITX Corp. helps companies develop 
and shape their product vision and bring it to life in a way that helps turn customers into lifelong brand advocates. ITX embraces a growth mindset and chose Udemy to encourage self-directed learning among its employees. ITX integrates the Udemy for Business platform as part of individual development plans for employees. The LD team has also created internal communication channels to encourage employees to share what courses they’re taking and which instructors they recommend. But it’s not only ITX employees who benefit from access to Udemy-the company also shares courses with potential new hire candidates to demonstrate its commitment to learning and build relationships with key talent. The results so far have been impressive: 82% of employees have completed at least one course, more than 2,330 collective hours of learning have been logged, and each employee has completed an average of more than 14 hours of training. It’s been a busy year and ITX has broken records on all aspects of their performance, including hiring. To learn more about how ITX has been using Udemy to attract, retain, and develop talent, see Inspiring Teams to Continuously Learn and Improve with Udemy.
2. Box: Career development with a dose of healthy competition
Cloud content management company Box believes that LD is an essential component of employee engagement. To create career development opportunities at Box, the People team likes to encourage a little healthy competition when it comes to LD. When launching a new LD program with Udemy, Box did a “25 x 25 x 25” promotion. The first 25 people to watch 25 minutes of Udemy content won $25 gift cards. To make the prizes extra special, the gift cards were decorated with balloons and chapstick.
3. Prosper: Creating a culture of learning
Prosper cultivates a culture of learning at its monthly town hall meetings and through internal social media channels. Prosper is a leading peer-to-peer lending marketplace that connects people who want to borrow money with individuals and institutions that want to invest in consumer credit. At Prosper’s monthly Town Hall meetings-where the leadership team keeps employees up to date on what’s happening at the company-the People team shares a slide on “Prosper Picks,” popular Udemy courses employees recommend. Sometimes courses are work-related and sometimes they’re simply for personal development. For example, employees recommended Personal Financial Well-Being and How to Become an Exceptional Writer. These monthly top picks are also shared on the internal social media channel Slack and on their TV screens throughout the offices.
4.TrustArc: Weaving LD into onboarding
Privacy solutions company TrustArc weaves LD programming into new hire onboarding. If new hires want to receive a company hoodie, they have to earn it by completing Employee Stock Options RSUs, EU GDPR: Employee Awareness Training Certificate 2018, and one course of their choosing. This ensures all employees start off with the same foundation of knowledge, that they get in the habit of learning at work-and that they look great while learning, too.
5.Getty Images: WeLearn Wednesdays leads to an uptick in learning
Encouraging learning is an ongoing process at visual content provider Getty Images, so the Talent and Leadership Development Team started a custom of “WeLearn Wednesdays.” Every Wednesday, they’ll share one recommended Udemy course through Slack, their internal social media platform. They’ve used this platform to promote a wide variety of courses, covering everything from Kim Scott on Radical Candor and Microsoft Excel – Data Analysis with Pivot Tables to Awaken Your Heart, Creativity Wisdom with Tara Branch. One especially effective tactic included having their Chief HR Officer share what he was learning by posting a photo of himself learning at his stand-up desk on Slack. He urged everyone to enroll and spend an hour taking a course. Following the share, Getty Images saw a huge uptick in employee enrollment and Udemy usage that day.
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