Extending research towards the growth of parasocial matchmaking (PSR), the current investigation suits on a lengthy distinctive line of lookup delivery which have Rubin and you may McHugh’s (1987) seminal work exploring the brand new how interaction, preference, and you will intimacy work together since people means matchmaking with mediated emails. The present day investigation applied Ruben and McHugh’s design into novel union people be and their favorite painters. Structural equation modeling demonstrates these parasocial relationship having artisans disagree from those before discover with additional conventional mass media letters. New model verifies that songs admirers create parasocial matchmaking with artisans, along with reinforce prior findings one to visibility was a robust predictor out of physical appeal. The outcome offer justification to have stretching the brand new theoretical expectations of parasocial relationship so you’re able to designers.
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